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What The Press Say...

"Companies such as The Filter [...] are taking these algorithms a step or two further to make more nuanced recommendations that are more likely to hit their marks."
Alex Pham - LA Times
"The Filter takes the algorithms used by Amazon.com and Netflix to a new level."
Variety
"The idea is to go one better than search engines: Rather than merely help people find what they’re looking for, offer them stuff they didn’t know they wanted."
Business Week
"...The (Filter) site got lost in the abundance of more popular music and movie sites out there, so about a year ago CEO David Maher Roberts decided to shift gears and start licensing his recommendation engine to other businesses. It was the right move..."
TechCrunch
"Collaborative filtering saved us from Barry Schwartz’s “Paradox of Choice” – the overkill of choice that threatens to immobilize us all. Peter Gabriel couldn’t agree more, viewing The Filter’s mission as “Freedom From Choice"."
The Huffington Post
"The next step for social media should be filtering, which makes the timing of The Filter’s launch perfect... As web users and social media addicts become inundated with choices, there’s now more need than ever for noise-reduction tools..."
Read Write Web
"The advantage that The Filter holds over Amazon, whose product recommendation service cannot discern if you bought a Susan Boyle CD for yourself or your aunt, is that it knows precisely when, how and how much of a piece of music or segment of TV you watched."
The Guardian

Film Fresh launches Film Finder (powered by The Filter) at CES

LA Times reviews the launch of Film Finder at CES

LA Times - Thursday, January 12, 2012

Why We Need Bubbles

In this article, Alice Bonasio talks about how Filtering content can help to expand people's options

Technorati - Wednesday, June 22, 2011

Bath aims to be tech capital

This article talks about how The Filter is leading the digital revolution in the Heritage city of Bath

The Bath Chronicle - Thursday, May 19, 2011

The Filter Takes on More Funding for US expansion

Paidcontent pick up on our CEO's tweet about the new round of funding.

Paidcontent.co.uk - Thursday, March 17, 2011

Peter Gabriel's Track Record in Tech Investments

Nigel Kendall reviews Peter's track record in tech investments from Syco to The Filter.

Wall Street Journal - Tech Europe - Monday, March 14, 2011

The Filter: One of the Phantoms of OTT Media

This article explains some of the key benefits of The Filter's recommendation engine

Online Reporter - Tuesday, May 03, 2011

The Filter seeks new staff following expansion

On the verge of announcing major UK and US deals, The Filter is recruiting to meet growing technical and content management demands.

The Bath Chronicle - Thursday, November 04, 2010

Peter Gabriel joins voices backing net neutrality in UK

Tech Entrepreneur and backer of The Filter speaks up against Ed Vaisey’s proposal to allow ISPs to charge content providers different rates.

The Guardian - Thursday, November 18, 2010

Vaizey pressed on net neutrality by internet heavyweights

The Filter joins eBay, Skype, Yahoo, and others in signing an open letter calling for government action on Net Neutrality

The Guardian - Thursday, December 02, 2010

Media Recommendation Firm TheFilter Gets More Money From Peter Gabriel

The Washington Post - Thursday, February 18, 2010

Gabriel-backed 'The Filter' seeking to expand

TechRadar - Friday, February 19, 2010

The Filter Reboots as Recommendation Engine for Hire, Ex-Googler Doug Merrill Joins Board

TechCrunch - Monday, February 08, 2010

Video site Dailymotion signs up Peter Gabriel’s The Filter to recommend your next clip

VentureBeat - Monday, March 01, 2010

Dailymotion signs deal with The Filter

The Hollywood Reporter - Tuesday, March 02, 2010

The Filter Recommendation Engine launched on Dailymotion to Further Boost User Engagement

Marketwire - Wednesday, March 03, 2010

Interview with David Maher Roberts CEO of The Filter

Digital Music Trends - Monday, April 05, 2010

Making Content Relevant Pays Off; NBC Signs Up The Filter

GigaOM - Wednesday, April 07, 2010

Teleshrink? NBC.com wants to suss out what you will want to watch next

LA Times - Thursday, April 08, 2010

Tech Entrepreneur Peter Gabriel Knows What You Want

A four-page feature on The Filter by Devin Leonard.

Business Week - Thursday, April 08, 2010

Almost Famous: David Maher Roberts

Our CEO gets interviewed by Drake Martinet whilst at SxSW – there’s even a video of David answering questions from his hotel room!

All Things Digital - Friday, April 16, 2010

Evolving from Targeted to Relevant Media

The Filter CEO writes a guest blog post for Ad Age about the evolution from targeted to hyper relevant media.

Advertising Age - Friday, October 22, 2010

C-Level Executive Conversations

ReelSEO catch up with David (CEO) after his Digital Hollywood panel in Santa Monica.

Reel SEO - Tuesday, November 02, 2010

British start-up The Filter aims to Make its mark in online recommendations

Technology correspondent Charles Arthur interviews Peter Gabriel and CEO David Maher Roberts.

The Guardian - Thursday, November 18, 2010

Need Help Picking A TV Show? Let The Algorithm Choose

Media Post - Monday, April 12, 2010

Vudu Taps Peter Gabriel’s The Filter To Power Its Movie And TV Recommendations

Rip Empson writes about Vudu's partnership with The Filter

TechCrunch - Wednesday, June 01, 2011